Fashion stores London

Shops that do not really follow the fashion of the moment, but evolve into a sphere where fabrics and colours remain classical but with a timeless elegance. It is often warm colours: plum, Bordeaux, green fir… The cuts also inclassables between classic and inventiveness in the forms. The preferred fabrics are natural: flax, cotton, wool, silk. Of course, prices are higher than in other stores, but they are clothing that you won't tire with.

All traditional brands of trousers, t-shirts, bags, footwear in the streetwear movement. Special mention to the female radius.

This attractive boutique boutique offers a beautiful range of lingerie and accessories that come out of the ordinary as well as small boat models and Etam. You see what we are talking about! Naughty and sexy, cheap…

A boutique dedicated to confirmed creators, those who have nothing to prove and who have become reliable values over the years. In the list, we can quote: Chloé, Marc Jacobs, Dry Van Minimalist, Balenciaga or Missoni.

Quality men's collections, with noble materials and a casual, elegant style. The Sister Shofolk brand offers elegant, comfortable shoes, inspired by the classic moccasin. Nice selection of jeans. The boutique regularly brings new designers into the store, in keeping with their approach to chic and casual. The women's boutique is located next door, at 53 Lamb's Conduit Street. The second men's boutique is in Shoreditch, 45 Redchurch Street.

Known throughout London and beyond, Agent Provocateur is the realm of fine, naughty lingerie. A touch of retro, a lot of glamour and you'll be transformed into an irresistible pin-up to the delight of your loved one! Ask the luscious sales assistants for advice: they know a thing or two about mischievous lingerie and can guess your size and desires in the blink of an eye! The boutique alone is worth a visit, with its dark decor, subdued atmosphere and naughty, whimsical window displays.

Improbable hats, fly glasses, rhinestone-covered shoes and balloon or cocktail dresses float gaily in the window of this thrift store, which has been royally located in the heart of Covent Garden for over 20 years. What your grandmother would find old-fashioned is sold here to the most discerning Londoners. For those of you who love to bargain, you'll find everything here, from the 1920s to the 1980s, for men and women, on two floors bursting at the seams.

THE London shoe, at least since the 1980s. This is where the military boot was born, with its praised sole and original design. It was the punks who first adopted these "docs", adding an alternative, rock'n'roll image that suited London perfectly. Docs then invaded the closets of an entire generation in the 1990s and 2000s. Although the trend has slowed somewhat, there are still many die-hard fans, particularly in London, who come here to stock up.

This delightful boutique for fashion victims sets itself apart by offering a selection of remarkably trendy designers, showcasing a style that's both refined and refined, like the collections of Vanessa Bruno, McQ, R13, Canada Goose, Golden Goose Deluxe, Gat Rimon, Bomber Jacquet, Calramonte and APC. Of course it's not cheap, but it's all really pretty. Funny hats, offbeat dungarees, a classy little cardigan, a bag for going out... With a (very) substantial budget, you can really enrich your wardrobe.

Located in London's Camden Market district, General Eyewear is an optician offering a wide selection of eyewear frames. Customers can shop in-store, collect their orders on site or have them delivered. The store also offers made-to-measure and personalized frame manufacturing services. To keep up with the latest General Eyewear news, it's possible to follow their Instagram account @generaleyewear or check out their Facebook page and Tumblr blog.

Another of Brick Lane's great vintage boutiques. Rokit has that little je-ne-sais-quoi that makes you want to buy. It's one of our favorite stores on the street, where we often unearth rare gems. Maybe it's the wall of shoes, the ultra-colorful pop clothes, or the subtly retro decor, but the fact remains that you want to go in and never leave, at least not empty-handed. Vintage jackets, bell-bottoms, hats, shirts... How can you resist? There are three other Rokit stores: in Camden, Covent Garden andCamden.

In London, Atika is the place to be for vintage stores. Contrary to clichés, this huge 6,000^m2 store in a Victorian warehouse has a clean, modern and well-organized atmosphere. You'll find unique vintage pieces from the 1970s to the 2000s, as well as luxury clothing from top brands such as Burberry and Armani. Retro treasures such as comics, books and magazines grace the space.

A truly independent shop for trendy, quality clothing from around the world, located in the heart of Old Spitalfields Market. A superb, colorful selection for men and women, in bohemian and rock styles, very London. Clothing, accessories and even home decor. We love the relaxed, vintage atmosphere and wide price range. The shop assistants are smiling and super-friendly. Come back often, there's always something new to tempt you. A little paradise for shopping fans.

A veritable paradise for vintage enthusiasts, located in the former Truman Brewery. The best British and European vintage specialists display their treasures in a teeming atmosphere. All styles are mixed and matched, from 1920s dresses to suits, leather, denim, vinyl and Burberry coats... It's easy to get lost and spend hours here. Don't hesitate to rummage, stir and explore to find that rare gem. And it's open every day!

A very English address. Founded in 1830, James Smith is one of the few, if not the only, store where you can buy a proper umbrella. The store is beautiful and offers a wide selection of models with a very British elegance. Apple, maple, ash, cherry, rose, rush wood handles, take your pick, but remember that for any self-respecting gentleman, the fabric must be black. What better gift to bring back from London than an umbrella? It's a useful gift that will come in handy right on the spot.

The store's captivating concept is fully encapsulated in its evocative title: Pop, which means kitsch, with clothes, accessories and objects from the 1950s, 1960s, 1970s and 1980s, a period marked by psychedelia and creative daring. In addition to the 250 tons of vintage clothing sorted and recycled each year in Pop's various boutiques (one in London, as well as in Manchester and Liverpool), Pop has its own brand: jeans, tops and handbags that are resolutely vintage, but brand-new.

Thomas Burberry, a fabric merchant, opened his first store in 1856 in Hampshire at the age of 21. Since then, its name has gone through the centuries to be linked to the perfect trench coat today. In 1880, he created a new type of clothing called Gabardine. It is King Edward who, having the habit of saying "Bring me my Burberry", makes the manufacturer's name also become the name of the products manufactured. Burberry has come back into fashion in recent years, thanks to noticed advertising campaigns, and still remains synonymous with British elegance.

Founded in 1885, this purely British boutique with its opulent decor offers more than 400 different fabrics. Prince Charles bought his shirts there, like Chaplin, Picasso and Churchill before him. A shirt will cost you between £120 and £175, and you must order a minimum of six if this is your first purchase in this shop. A range of women's clothing also exists, very colourful and yet impeccably classic. It is a good gift plan or the perfect address to get dressed up and redo your wardrobe in a trendy range.

Gieves & Hawkes is the perfect embodiment of English chic! This shop has existed since the end of the 18th century and has dressed the greatest... It is one of the oldest tailor-made shops in the world. This tailor makes both civilian and military costumes and is famous throughout the world with customers from Japan, Dubai... Nelson and Wellington were customers long before Bob Geldof. We really can't do any more British. With over 200 years of experience, you can trust them with your eyes closed.

If Stella has managed to make a first name for herself despite a well-known name, it is in the field of fashion that she stands out. Her first jacket was sewn at the age of 12, and 3 years later, she participated in the development of Christian Lacroix's collection. As soon as she finished her studies, Stella launched her first clothing collection and, in 2001, she created her own fashion house. In 2005, she even created a range of clothes for H&M. Over the years, she has imposed her style: impeccable cuts sprinkled with a little irreverence and a touch of femininity.