Sportswear and Streetwear Les volcans d'Auvergne

In the heart of the city, behind a beautiful wooden facade, you will find the first own shop of the world-famous textile brand. The location is no coincidence, the three founders are all from the region. Push the door, you will find clothes, especially for winter sports, and accessories, as everywhere else but better. Because here, we respect the brand's fundamental values: Ride, share, protect. In concrete terms, this translates into innovative materials and real environmental involvement. In the same spirit, at the back of the shop, a Recycling Centre serves as a place to exchange and allows damaged clothes to be taken back. Avant-garde!

It's the story of a joke between friends... which has become one of the most emblematic brands of the Clermont-Ferrand "way of life". Originally, four roommates who wanted to make the Auvergne attractive to their friends by nicknaming it French California. The idea appealed to them and went from being confidential to public in just a few years. Today, the brand has a dedicated boutique just a stone's throw from the cathedral, two collections a year and fun evenings organised at each launch. Definitely turned towards nature and committed, French California offers organic cotton textiles, accessories (hats, water bottles...) and presents other small objects from local talents.

Sportswear can be ethical and of high quality, as shown by the Le Colibri Frenchy range! Behind this brand created by Nicolas Valentin, in Clermont-Ferrand, we find tee-shirts, sweatshirts, socks, accessories. All these clothes have a common point: their manufacture. They are all made in France, from plastic bottles. We like the logo of the brand representing the famous bird, its strength, its tenacity, its will and its commitment. The design, for men and women, and the high quality of the material which allows a regulation of the perspiration and a fast drying, Le Colibri Frenchy knew how to seduce the sportsmen and sportswomen.