Ready-to-wear stores Helsinki

The stylist Samu-Jussi Koski, who worked for Marimekko for a long time, has created his own brand, Samuji, and the success is dazzling. This vast, uncluttered boutique, hidden in the inner courtyard of a downtown building, is a prime showcase for these sophisticated collections with no sleeves. Samuji also offers a collection of tablecloths and household linen as well as a few carefully selected items. We fell in love with this brand that perfectly embodies Finnish design without ever falling into the Nordic cliché.

Hanna Riiheläinen and Emilia Hernesniemi, the blonde creators of this cutting-edge label, combine Nordic minimalism with ultra-feminine cuts and materials. The unique and original prints, the modern but sophisticated fabrics make this brand a real pearl of young Finnish design. From a trendy evening dress for a trendy opening to a super stylish everyday sweatshirt, the collection is portable and bursting with inventiveness at the same time. R/H also offers a nice collection for children too. Online shop.

Established in 2003, sisters Sari and Marianne Alamettälä are the driving force behind this pretty boutique. Asuna offers a selection of the most contemporary and cutting-edge fashion labels, from bags to woolly hats, from Comme des Garçons T-shirts to futuristic bracelets. Other leading brands include High by Claire Campbell, Black Label by Rundholz, NO/AN, Marithe & François Girbaud, Zucca and Jean-Paul Knott... Budget-wise, it's a pretty hefty affair, as the brands are rather luxurious.

The creations of Katrin Niskanen, a young Helsinki designer showered with honors and winner of the Elle Finland styling prize in 2014, are ultra-feminine. Niskanen focuses on draping and noble materials. Scandinavian purity, sophistication and sobriety are the designer's watchwords, for fashions that suit a 20-year-old woman as well as an elegant 60-year-old. Of course, such talent and quality come at a price... However, don't forget to visit her boutique or website during the sales, where you'll find great discounts.