Fashion stores Helsinki

This young clothing and accessories brand, created by Mirkka Metsola, is manufactured not far from Helsinki, in Tallinn, Estonia. Ecology has been taken into account in the creation, we try to reduce waste and to work while minimizing its environmental impact. Although black was originally declined, the brand offers men's and women's clothing that is either colourful or very sober, but which will certainly not go unnoticed! On their online store, you can take advantage of the sales. On the showroom side, it is open by appointment.

Perhaps one of the most exciting Finnish accessory brands of the moment. "Second chance" is their motto. The bags are made from wasted materials such as: industrial cutting waste, discarded salmon skin from the food industry, discarded leather... The work is superb, original and ecological. As for the jewelry, it's all recycled metal: mostly bronze and silver. Prices: earrings cost around €70, handbags at least €300. If you like beautiful bags, at least take a look.

Himo is a boutique currently bringing together five brands: Vejits, Sora design, Pioni+, Tiia Maria and Ompelimo Niina Tarina. These young Finnish designers are presented here to offer a selection of jewelry, elegant and modern plus-size fashion, Thai-Finnish ready-to-wear for men and women, and hyper-contemporary espadrilles. Everything is designed in Finland, everything is produced in Europe. High-quality, trendy fashion. On the other hand, the prices are higher than those of a conventional store in a shopping mall, for example.

The stylist Samu-Jussi Koski, who worked for Marimekko for a long time, has created his own brand, Samuji, and the success is dazzling. This vast, uncluttered boutique, hidden in the inner courtyard of a downtown building, is a prime showcase for these sophisticated collections with no sleeves. Samuji also offers a collection of tablecloths and household linen as well as a few carefully selected items. We fell in love with this brand that perfectly embodies Finnish design without ever falling into the Nordic cliché.

Hanna Riiheläinen and Emilia Hernesniemi, the blonde creators of this cutting-edge label, combine Nordic minimalism with ultra-feminine cuts and materials. The unique and original prints, the modern but sophisticated fabrics make this brand a real pearl of young Finnish design. From a trendy evening dress for a trendy opening to a super stylish everyday sweatshirt, the collection is portable and bursting with inventiveness at the same time. R/H also offers a nice collection for children too. Online shop.

Established in 2003, sisters Sari and Marianne Alamettälä are the driving force behind this pretty boutique. Asuna offers a selection of the most contemporary and cutting-edge fashion labels, from bags to woolly hats, from Comme des Garçons T-shirts to futuristic bracelets. Other leading brands include High by Claire Campbell, Black Label by Rundholz, NO/AN, Marithe & François Girbaud, Zucca and Jean-Paul Knott... Budget-wise, it's a pretty hefty affair, as the brands are rather luxurious.

The creations of Katrin Niskanen, a young Helsinki designer showered with honors and winner of the Elle Finland styling prize in 2014, are ultra-feminine. Niskanen focuses on draping and noble materials. Scandinavian purity, sophistication and sobriety are the designer's watchwords, for fashions that suit a 20-year-old woman as well as an elegant 60-year-old. Of course, such talent and quality come at a price... However, don't forget to visit her boutique or website during the sales, where you'll find great discounts.

Play it Again Sam opened its doors in Helsinki in 1987, in the very same boutique! A glamorous vintage store where every woman can feel like Gatsby's Daisy and find the accessory that will make her stand out from the crowd, unless you fancy a little 1960s dress... Here, the focus is on the period from the 1890s to the 1970s! A wide range of styles awaits you. Treat yourself, try on, dream... and if you can't buy, take comfort in renting an outfit for an unforgettable evening!

Located just a few minutes from Helsinki Central Station, the Kahru concept store is THE place to find the latest iconic models from the Karhu brand, founded in 1916 and whose emblem is, appropriately enough, a bear (because Karhu means bear in Finnish). Whether you're looking for sporty shoes or trendy sneakers, don't hesitate to push open the doors of the boutique to see what's available. While some iconic models are rather expensive, you can still find some great bargains!