SOU SOU

Ready-to-wear • €€

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Minami- Aoyama 5-4-24, Tokyo, Japan

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2024

Recommended

• 2024

Originally from Kyoto, the SOU SOU brand distinguishes itself by clothes and accessories inspired by a traditional Japanese wardrobe, but updated with ultra-vital colors and prints. The clothes are made of Ise cotton, woven with fine starched threads, which is now produced by only one manufacturer in Japan. From tabi socks to kimonos, pants and wallets, there is a wide range of choices for all ages and sizes. The store in Aoyama also has a nice café.

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