Ready-to-wear stores Florence - Firenze

Another beautiful family story, and one of talent! It all began in the late 1800s, when Frenchwoman Luisa Jaquin openedher little straw hat shop in Paris. Then, in 1929, her daughter Olga and her husband Lido Panconesi opened their fashion boutique, named Luisa, in Florence, a stone's throw from the Duomo. Taken over in 1968 by their son Andrea Panconesi, it has now become an ultra trendy multi-brand luxury concept store, with fashion items, jewellery and accessories, as well as a well-known e-shop in the fashion world.