Results Museums Clermont-Ferrand

THE MICHELIN ADVENTURE

Museum
4.5/5
64 review
Open - Close at 19h00 Opening hours

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32, rue du Clos-Four, 63100Clermont-Ferrand, France Show on map
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2025
Recommended
2025

Take a journey into the past of this industrialist from Auvergne, whose scenographic tour highlights the senses.

Michelin and the Puy-de-Dôme region have a long history! Without this French company, born in 1889, the town of Clermont-Ferrand would probably not have the same allure. But do you know what made it such a success? Do you even know the history of the tire giant? With l'Aventure Michelin, from the famous Micheline of the 1930s to the innovations of tomorrow, you'll have the chance to travel through the past of the industrialist from Auvergne. The 2,000 sq. m. of exhibition space is designed to awaken your senses, and reinvent Michelin in 2025. You can overhear a conversation between the Michelin brothers during the Industrial Revolution, or smell the rubber that made the family famous. And you won't want to leave without a souvenir photo with the Michelin Man! The experience will appeal to young and old alike, thanks in particular to L'attrapeur de nuages, a captivating digital adventure. Faced with the challenges of climate change, rubber trees are in danger. Will you help Laura realize her project, which could well be the solution? Individual guided tours and events can be organized throughout the year. In summer, let yourself be transported by the magic of l'Aventure Michelin's night-time shows. In an atmosphere conducive to discovery, the heroes of the Michelin saga will themselves come and tell you all about the secrets of this more than one-hundred-year-old family factory! Round off your visit with a tour of the Michelin Greenhouse, where you can learn all about the rubber tree.

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Members' reviews on THE MICHELIN ADVENTURE

4.5/5
64 reviews
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The ratings and reviews below reflect the subjective opinions of members and not the opinion of The Little Witty.

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Pan Pan
Visited in june 2018
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Inutile d'etre passionné de technique automobile pour être interessé par ce musée sur l'un des fleurons de l'industrie francaise.

La visite couvre absolument tous les aspects de l'entreprise (construction, publicité, histoire) et il faut donc bien deux bonnes heures pour en faire le tour. La fontaine Michelin et le bibendum géant sont les deux clous du spectacle. La muséographie est bien pensée et convoque toutes les techniques audio et videos (on peut également jouer à un jeu video de rallye sur Xbox à la fin).

Prix d'entrée assez elevé mais vaut le coup !
Visited in june 2018
Value for money
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Originality
Visite très intéressante et instructive. Tous les aspects de l’entreprise Michelin sont traités de manière très pédagogique.
Des objets sont mis à disposition pour être touchés, des petits films ponctuent la visite ainsi que des jeux.
clems37
Visited in may 2018
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Service
Originality
L'aventure Michelin est un musée incontournable à Clermont Ferrand. On en apprend plus sur l'histoire de Michelin, à travers les activités (vélo, voiture, aviation, train, social, marketing et compétition notamment). La visite est bien balisée, avec quelques jeux pour les plus jeunes et l'occasion de découvrir des facettes méconnues de l'entreprise française.
vista3910
Visited in march 2018
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Originality
Un très beau musée nous faisant découvrir les différentes étapes de Michelin ! Musée très instructif !
liom
Visited in march 2018
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Service
Originality
Un incontournable pour qui s intéresse à la ville de Clermont et son lien viscéral avec l entreprise Michelin.
Musee moderne, vivant et instructif.
En 2 heures on apprend plein de choses sur cette entreprise centenaire toujours en quête d innovation

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