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Take a journey into the past of this industrialist from Auvergne, whose scenographic tour highlights the senses.
Michelin and the Puy-de-Dôme region have a long history! Without this French company, born in 1889, the town of Clermont-Ferrand would probably not have the same allure. But do you know what made it such a success? Do you even know the history of the tire giant? With l'Aventure Michelin, from the famous Micheline of the 1930s to the innovations of tomorrow, you'll have the chance to travel through the past of the industrialist from Auvergne. The 2,000 sq. m. of exhibition space is designed to awaken your senses, and reinvent Michelin in 2025. You can overhear a conversation between the Michelin brothers during the Industrial Revolution, or smell the rubber that made the family famous. And you won't want to leave without a souvenir photo with the Michelin Man! The experience will appeal to young and old alike, thanks in particular to L'attrapeur de nuages, a captivating digital adventure. Faced with the challenges of climate change, rubber trees are in danger. Will you help Laura realize her project, which could well be the solution? Individual guided tours and events can be organized throughout the year. In summer, let yourself be transported by the magic of l'Aventure Michelin's night-time shows. In an atmosphere conducive to discovery, the heroes of the Michelin saga will themselves come and tell you all about the secrets of this more than one-hundred-year-old family factory! Round off your visit with a tour of the Michelin Greenhouse, where you can learn all about the rubber tree.
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Members' reviews on THE MICHELIN ADVENTURE
The ratings and reviews below reflect the subjective opinions of members and not the opinion of The Little Witty.
Des objets sont mis à disposition pour être touchés, des petits films ponctuent la visite ainsi que des jeux.
Musee moderne, vivant et instructif.
En 2 heures on apprend plein de choses sur cette entreprise centenaire toujours en quête d innovation
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La visite couvre absolument tous les aspects de l'entreprise (construction, publicité, histoire) et il faut donc bien deux bonnes heures pour en faire le tour. La fontaine Michelin et le bibendum géant sont les deux clous du spectacle. La muséographie est bien pensée et convoque toutes les techniques audio et videos (on peut également jouer à un jeu video de rallye sur Xbox à la fin).
Prix d'entrée assez elevé mais vaut le coup !