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Take a journey into the past of this industrialist from Auvergne, whose scenographic tour highlights the senses.
Michelin and the Puy-de-Dôme region have a long history! Without this French company, born in 1889, the town of Clermont-Ferrand would probably not have the same allure. But do you know what made it such a success? Do you even know the history of the tire giant? With l'Aventure Michelin, from the famous Micheline of the 1930s to the innovations of tomorrow, you'll have the chance to travel through the past of the industrialist from Auvergne. The 2,000 sq. m. of exhibition space is designed to awaken your senses, and reinvent Michelin in 2025. You can overhear a conversation between the Michelin brothers during the Industrial Revolution, or smell the rubber that made the family famous. And you won't want to leave without a souvenir photo with the Michelin Man! The experience will appeal to young and old alike, thanks in particular to L'attrapeur de nuages, a captivating digital adventure. Faced with the challenges of climate change, rubber trees are in danger. Will you help Laura realize her project, which could well be the solution? Individual guided tours and events can be organized throughout the year. In summer, let yourself be transported by the magic of l'Aventure Michelin's night-time shows. In an atmosphere conducive to discovery, the heroes of the Michelin saga will themselves come and tell you all about the secrets of this more than one-hundred-year-old family factory! Round off your visit with a tour of the Michelin Greenhouse, where you can learn all about the rubber tree.
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Members' reviews on THE MICHELIN ADVENTURE
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With regards to visit it is due about 2:00 me, I have some 4:00, I did not take the audio guide, and I took my time for reading and observed what is displayed.
you will discover the birth of the tire, but also the birth of Monsieur Bibendum, maps and guides, to finish with technological innovations.
In short, a very friendly museum to see.