THE MICHELIN ADVENTURE

Michelin and the Puy-de-Dôme region have a long history. Without the French company born in 1889, the city of Clermont-Ferrand would probably not have this face. But what made the company so successful? Do you know the history of the tyre giant? With the Michelin Adventure, you will have the opportunity to travel through the past of the industrialist from Auvergne: from the famous Micheline of the 1930s to the innovations of tomorrow, including aircraft tires, maps, guidebooks and even the Concept Vision. The scenographic tour covers more than 2,000 m² and will bring out your senses: you can overhear a conversation between the Michelin brothers during the industrial revolution or smell the rubber to understand this material that has made the entire Michelin family famous. The visit cannot end without a photo with the Michelin Man himself. An adventure that will appeal to young and old alike. New this year: The Cloud Catcher, a fully digital exploration game! Rubber trees are in trouble because of climate change. Léa rediscovers plans for a project that could be the solution. Will you be able to build the prototype? This summer, let yourself be transported by the magic of the Michelin Adventure night shows. In an atmosphere conducive to discovery, the heroes of the Michelin saga - as if straight out of the past - will themselves come and tell you the secrets of this more than one hundred year old family factory!