CULTURA

The group of West Indian bookstores, which has been present in the cultural and educational landscape in Guadeloupe and Martinique for decades, has become the French brand Cultura, which is already well established in France with nearly one hundred stores. For this occasion, its sales space has been increased with an offer of cultural products and services with a wider concept composed of new universes but also of leisure with notably a digital infrastructure. The aim is to preserve the store's own identity.