2024

MAISON TRANSVERSALE

Sports store Clothing and footwear

To approach sport differently, to think about it in an artistic and emotional way, this is the brilliant idea of Fabrice and Alex, the creators of this new kind of shop, unique in France. Here it's about football, cycling, rugby yes but you'll only find the pop side of the thing. Old jerseys that have been brought up to date, beautiful books, board games or posters, enough to finally break down the clichés and affirm that one can love football and football culture as a whole. T-shirts with the effigy of Basile Boli, stylized posters of Cantona or Maradona, icons abound here. In the shop, an exhibition space where we think about sport through an artist chosen to exhibit.

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