Ville de Cognac
City of Cognac © Hervé Marcilloux - Adobe Stock

Known the world over for its exceptional eau-de-vie, there's much more to Cognac than its famous beverage. Located in the Charente region of France, this charming town has much more to offer. Behind its prestigious name lies a city of history, heritage and art de vivre. With its cobbled streets, sculpted mansions and strolls along the Charente, Cognac is an invitation to stroll and discover. From the parcours du Roy to the Belle Époque circuit, via the Place François Ier and the wine merchants' houses, follow us to discover the 12 must-sees on your visit to Cognac.

1. Château de Cognac: a must-see visit

Le château de Cognac : une visite incontournable à faire
Château de Cognac: a must-see visit © La Rochelle Tourisme

In the heart of Cognac, François I's birthplace is an emblematic site that spans more than seven centuries of history. Behind its walls, steeped in memory, stands the prestigious House of Otard, founded in the late 18th century by Baron Otard. This remarkable château preserves the traces of every era, blending architectural heritage with winemaking tradition. A permanent exhibition retraces the history of the House of Otard, and a number of different tours are available. These allow visitors to explore both the historic part of the château and the ageing cellars. Each tour ends with a tasting, with several options to choose from: "At the heart of the château", "Secret of the cellars", or "Royal flavors", which combines cognac and gastronomy.

2. Visit Saint-Léger church

Rosace de l'église Saint-Léger
Saint-Léger church rose window © vip-photoworld - Adobe Stock

Located in the heart of Cognac's historic center, the church of Saint-Léger is the former priory of the Benedictines and the town's main parish church. Listed as a historic monument since 1883, its architecture is a subtle blend of Romanesque and Gothic styles. Built from 1130 onwards, the church has undergone several alterations over the centuries. Its 12th-century Romanesque façade, remarkable for its initial sobriety, was embellished in the 15th century by the addition ofa rose window, an unusual feature on this type of building. The portal also attracts attention with its sculptures representing the signs of the zodiac, adding a symbolic and enigmatic touch to the whole.

3. What to do in Cognac Visit the Musée des Arts du Cognac

Le Musée des Arts du Cognac
Musée des Arts du Cognac © Destination Cognac - Adobe Stock

Don't miss a visit to the Musée des Arts du Cognac, an excellent way to delve into the history of the town, its heritage and, of course, its famous eau-de-vie. Through a modern, immersive scenography, you'll discover everything you need to know about cognac: its origins, production, trade and worldwide influence, as well as the imaginary world it inspires. At the same time, you'll discover the town's evolution, its industrial development, its architecture and its unique know-how. Two scale models show the evolution of Cognac, from medieval town to 18th-century boomtown. The various rooms are organized around themes enriched by sound, visual and olfactory ambiences, offering a sensory immersion in the world of cognac.

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4. Maison Martell, the oldest of the great cognac houses

Verre de cognac
Glass of cognac © vania_zhukevych - Adobe Stock

Founded in 1715, the very year of Louis XIV's death, Maison Martell is the oldest of the great cognac houses. Originally from the island of Jersey, Jean Martell chose the town of Cognac to set up his business, laying the foundations for an exceptional expertise that has endured for over three centuries. The company offers several tour options, from classic discoveries to more advanced experiences in the art of tasting. Its varied range of cognacs is led by the iconic Cordon Bleu, created in 1912, famous for its coppery color and aromas of candied fruit, gingerbread, plum and cinnamon. Other remarkable cuvées include Martell XO, powerful and refined, with notes of fig and walnut, and Martell Création, a modern reinterpretation of Extra, blending candied citrus freshness with woody, spicy complexity.

Take a 4x4 tour of the Cognac region and book a guided visit to a winemaker, including a tasting.

5. The house of Rémy Martin

Dégustation de cognac
Cognac tasting © lenakorzh - Adobe Stock

A stopover at this historic house is a must, to retrace three centuries of excellence and savoir-faire. A tour of the house and its cellars follows in the footsteps of the founders and cellar masters who have shaped the worldwide reputation of this great house. The tour concludes witha refined tasting : a cocktail and a cognac accompanied by gourmet bites. To extend the experience, other options include elegant lunches, cognac workshops or an introduction to the world of the prestigious Louis XIII, the house's flagship.

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6. Parc François Ier, a natural interlude in the heart of Cognac

Balade en famille
Family outing © SkyLine - Adobe Stock

Listed as a natural monument since 1943, the Parc François Ier is a haven of greenery just a stone's throw from Cognac town center. Covering 48 hectares, it offers a peaceful, shady setting, ideal for a family stroll or a break in the fresh air. Rehabilitated after the damage caused by the 1999 storm, this park with its bucolic charm invites you to stroll along its narrow forest paths and quiet banks of the Charente. Numerous species of trees and animals are protected here, and can be observed discreetly as you stroll along.

7. What to do in Cognac Visit the Porte Saint-Jacques

Porte Saint-Jacques, Cognac
Porte Saint-Jacques, Cognac © vip-photoworld - Adobe Stock

On the banks of the Charente, a stone's throw from the Château de Cognac where François I was born in 1494, stands the Porte des Ponts - also known as the Porte Saint-Jacques. This is the last surviving medieval gateway to the city's ancient fortified walls. Rebuilt in the 15th century, it consists of two powerful towers linked by a curtain wall. In the past, it served as a gateway to a bridge that no longer exists. Loaded with history, it still seems to watch over the stories of the past... The Porte des Ponts is an essential stop on two discovery tours of the historic center. For more information on these tours, visit the Tourist Office.

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8. Follow one of the tours proposed by the Tourist Office to discover Cognac

Parc à Cognac
Park in Cognac © barmalini - Adobe Stock

The Tourist Office offers several tours to explore emblematic sites such as the 16th-century Hôtel de Rabayne and Maison Boulestin. The "Belle Époque" route (marked in orange) highlights Cognac's economic boom in the 19th century, whilethe "du Roy" route (in blue) delves into the late Middle Ages and the salt trade. The walking map, available from the Tourist Office or as a downloadable digital version, invites young and old alike to follow the colorful totems and signs scattered around the streets for a real architectural treasure hunt.

Read more: Top 11 wine tourism destinations in France

9. Discover the daily life of 19th-century wine merchants at the Maison du Négociant"

Une femme et ses enfants au musée
A woman and her children at the museum © Arkady Chubykin - Adobe Stock

At the entrance to the Jardin Public, the Musée d'Art et d'Histoire de Cognac is housed in the elegant Hôtel Dupuy d'Angeac, built around 1838. Recently renovated, it has been transformed into the "Maison du Négociant", offering an immersive insight into the daily life of 19th-century wine merchants. Through a rich and varied tour, you'll discover paintings, sculptures, decorative art objects in the Art Nouveau style, as well as archaeological pieces tracing the travels and cultural influences of these great figures of the cognac trade.

10. What to do in Cognac Take the family to the André-Mermet leisure park

Petite fille faisant de la balançoire
Little girl on a swing © Voyagerix - Adobe Stock

Open all year round, the André-Mermet leisure center offers free access to a wide range of family-friendly activities, including a skatepark, swings, slides, zip lines and sports fields. There are all kinds of activities for young and old. In season, low-cost entertainment completes the offer, with trampolines, inflatable games, pedal boats, canoes and mini-golf. There's also an on-site snack bar. The paddling pool is open in July and August for children's enjoyment.

11. How to get to Maison Bache-Gabrielsen

Verre de cognac
Glass of cognac © ematon - Adobe Stock

Since 1905, Maison Bache-Gabrielsen has been cultivating its passion for cognac, supported by a rich family tradition. A free educational tourinvites visitors to discover the history of the house, its evolution, and the ageing cellar, not forgetting the famous cellar known as Le Paradis. The tour concludes with a tasting at the workshop, where you can explore the finesse of the aromas and the diversity of cognac blends. For the more daring, a creative challenge with the cellar master is offered (50 euros), offering the chance to make your own blend and leave with a unique creation.

12. and at the Maison de Cognac Rémy Martin!

Cave de cognac
Cognac cellar © GoodPics - Adobe Stock

Proud of its 300-year history, the House of Rémy Martin is a must-see tourist attraction in Cognac and one of the world's most prestigious cognac producers. On site, you can taste a varied selection of cognacs and take advantage of a dedicated boutique for their purchases. For an even more unique immersion experience, several tours are available: a mini-train ride through the production site, which you can book right here, a stroll between the vineyards and the distillery, or exclusive experiences such as an initiation to the famous Louis XIII, to discover all the richness and subtlety of the flavors.

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Where to stay in Cognac?

Cognac offers a variety of accommodation to suit all styles and budgets, whether you're looking for a romantic break, with family or friends. Here are our favorite hotels to help you choose where to stay in this charming town:

Bookable right here, the Logis Hôtel l'Oliveraie is an efficient address: quality accommodation, excellent value for money cuisine. The spacious rooms are an undeniable asset. After a breath of fresh air in the gardens, it's time to sit down to dinner. All menus include starter, main course, cheese, dessert, a quarter of wine and coffee... A rarity.

Bookable right here, the Logis Hôtel La Résidence is just a stone's throw from Place François-Ier and offers seventeen comfortable rooms with modern, personalized decor. From single rooms to superior family rooms, you'll find every type of comfort. The hotel's partnership with several of the city's restaurants will also help you enjoy a pleasant evening.

The Hôtel François Ier is a top-of-the-range establishment offering top-quality services. With its beautifully decorated rooms, bar and tasty cocktails, spa and massages, the hotel quickly sells out, so book in advance right here!

Free things to do in Cognac

In Cognac, there are plenty of free activities to enjoy the town without breaking the bank.

  • You can start with a stroll through the historic center to lose yourself in the cobbled streets, admire the old facades and feel the authentic atmosphere of the town.
  • The pedestrian routes du Roy and de la Belle Époque allow you to discover the history and architecture of Cognac through the colorful signs that line the streets, perfect for a little treasure hunt.
  • Parc François 1er, a large listed natural area, is ideal for a family or romantic stroll in the heart of nature, while observing the local flora and fauna.
  • The church of Saint-Léger , with its unique blend of Romanesque and Gothic styles, is also worth a visit for its stunning architecture and details, such as its rose window and zodiac signs.
  • Nearby, the Porte des Ponts , the last surviving medieval gateway to the town, stands on the banks of the Charente, right next to the château.

What beautiful villages can you visit around Cognac?

Around Cognac, there are a number of beautiful villages well worth a visit for their charm, history and typically Charentais atmosphere. Here are a few not to be missed:

  • Jarnac
    Located a few kilometers from Cognac, this small town is known as the birthplace of François Mitterrand. It boasts an attractive historic center with old houses and a pleasant riverside setting. It's also a region renowned for its vineyards.
  • Saint-Brice
    A picturesque hilltop village, with narrow streets, stone houses and beautiful views over the surrounding countryside. Ideal for a quiet stroll off the beaten track.
  • Châteauneuf-sur-Charente
    An authentic village with a beautiful heritage, notably its church and the banks of the Charente. It's a great starting point for exploring the surrounding countryside and vineyards.
  • Bassac
    Famous for its Benedictine abbey, listed as a historic monument, Bassac is a peaceful village where history and the good life go hand in hand.
  • Pons
    A little further afield, this medieval village impresses with its fortress, charming alleyways and well-preserved ramparts. A real trip back in time.
  • Talmont-sur-Gironde (a little further afield, but not to be missed)
    Classed as one of France's most beautiful villages, Talmont is an ancient bastide on the estuary, famous for its white houses and fortified church facing the ocean.

Find out more about the most popular things to do in Cognac:

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