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History: It is in 1925 that is born the nougat factory "Nougat Masure", whose production is intended for the fairgrounds and the cinemas. Ten years later, the sign is transferred to its current address, rue du Pré Catelan in La Madeleine. The activity expanded with the work of cooked sugar, and so did the reputation of the company. Mr. Poudanson, at the origin of the company, worked for years to train the confectioners of the Meert house in Lille, as well as three of his sons who worked there until their retirement. During half a century, the nougatery continues to turn, with ups and downs, and tasty culinary inventions as the nougat without almond and "the cream of nougat"! But in the years 1980, the wind turns and the activity beats of the wing. It is thanks to the resumption by the company Afchain in 2011, that the confectionery finds its letters of nobility. The workshop is then put in the standards and the adjoining house is renovated. Today, the nougat factory opens its doors to the public. Groups of visitors are welcomed on the first floor, companies on the second floor, for seminars with a guided tour.

Products: Except for the almonds, all the products used to make the confectionery are local: the eggs come from Arras, the sugar from Thumeries, the glucose syrup from Lestrem. The cooking is traditional and in copper cauldrons.

Advantages: The nougat can be bought directly at the shop-factory, even without visiting the shop. Possibility of tasting the different products before purchase.

Futé: To visit the workshop, visits of 1 hour, are proposed on reservation only (group rate, 15 people minimum, 4 € per adult and 3 € for the less than 14 years; individual rate: 6€ per adult and 5€ less than 14 years). At the end of the visit, a gift is offered to each visitor. And don't forget the tasting! A real favorite!