Fashion stores Morocco

Since 2010, Au Fil de Tanger offers unique, original and very colorful creations. Marie Godinot, creator of the brand, draws her inspiration from the city of the Strait and works only with artisans of the medina. Embroiderers, passementiers, seamstresses, and coppersmiths combine their know-how with Marie's creativity to create household linens, women's, children's and men's clothing, and accessories in a subtle blend of materials, colors and influences. A nice address to make 100% handmade gifts. Friendly welcome.

This pretty and colorful store functions as a deposit-sale. The owner supports the young artisans and creators of the territory by exhibiting their products and giving them a chance to be seen. The collections change regularly. You will find everything at all prices, clothes, perfume, paintings, computer cases, cushions made in Morocco. Also a range of recycled accessories, vintage of excellent quality. By indulging yourself, you will support local crafts and keep traditions alive.

Naima Zadi swears by upcycling and this is what she offers in her pretty store on the second floor overlooking the main avenue of the medina. You can find her original ready-to-wear creations for adults and children, but she can also design custom-made models. The workshop is overflowing with fabrics of different textures and cheerful colors. A few decorative objects and crafts complete her vision of sustainability. An opportunity to take home a small souvenir guaranteed 100% made in Essaouira.

Welcome to the workshop of master shoemaker Jean-Michel Davanzo, from the house of Vincini, whose reputation has traveled beyond borders. In the Guéliz district, a team of six craftsmen work with the meticulousness required by the trade, making custom-made shoes (mainly for men), by hand, but also repairing and maintaining shoes of major brands. Of course, you can shop there: derbies, richelieu, moccasins and even golf shoes, made with the necessary know-how and personalization.

The small street from Dar el Bacha that runs into the souks is lined with tiny designer stores. Laly is one of the lucky ones who deserve a visit. Badra has taken up the challenge of creating her own design made of contemporary clothes with a delicate but perceptible oriental touch. Unique embroidery, inserts, everything is handmade on site and we would love to fall for a patterned kimono or a long dress. If you don't have enough room in your suitcase, you can always buy them online.

When you think of leather in Marrakech, you think of Place Vendôme: this family store has been in operation for years (more than 70 years) and gives the feeling that it has not moved one iota, and for good reason! The quality of the leathers remains irreproachable and the finishing touches are as meticulous as ever: handbags, luggage, laptop cases, wallets, jackets, clothes... When you're looking for beautiful, classic and durable leather goods, you can trust this brand, which is an integral part of the history of the Guéliz district, with your eyes closed.

Passionate about Moroccan craftsmanship, Ibtissam, a young designer, took up the challenge of launching her own brand, a success since there are now three addresses in Marrakech. The creator offers all kinds of products from the Marrakchi handicrafts that she customizes and revisits. Original creations: slippers, household linen, luxury leather goods... You can even order customised and personalised products! If you didn't have the time to do your shopping on site, Original Design also offers an online sales service

It is within the pretty riad of the Jardin des Biehn that you will find Michel's shop. This collector of antique costumes offers you a selection of interesting products, found here and elsewhere. Textiles, embroidery, pottery, basketry, crockery, jewellery, bags and other quality accessories. There are also old textiles from another era and traditional Moroccan costumes, from djellabas to caftans. A shop full of surprises.

Le Grand Socco is one of the ladies' favorite bohemian-chic addresses. From Aleppo soaps to home fragrances, hippie maxi dresses, earrings and accessories, you'll find a host of little wonders to brighten up your senses, your eyes and your closet. The hand-sewn djellabas and derived long tunics are designed by the boutique's founder herself, Mounia Berger, who also shares her favorites from other Moroccan designers. Everything is easy to wear and there's something for every taste.

At first glance, it's a shop, but people also come here to get a hand or foot beauty treatment, a massage, all in a setting that differs from classic beauty salons. On the shopping side, Atelier 44 gives carte blanche to young designers, which explains the eclectic and original collections, and the small number of copies of each model. Gandouras, small dresses, elegant tunics up to the creations of Moroccan couturiers signed Art/c, the choice is wide. To refine your look, we fall for wax bags full of fantasy.

Saïd Akar is a true weaving enthusiast, he who used to make his own creations. Today, it employs Berber women who perpetuate traditional techniques from generation to generation. In his shop there is a beautiful loom over 95 years old, but also clothes and blankets woven in wool or cotton. The products are of high quality, decorated with Berber or other motifs. Saïd is available for his clients and will help you choose what is right for you. A good address.

A brand in the air of time for unique and bohemian collections, which are renewed every six months. Sylvia Pissard, the creator, chose Marrakech for the quality of its craftsmen. Cushions, drapes, bags and evening bags printed with portraits of Berber women or animals, stoles and hand-embroidered tunics. Accessories that you can't refuse, quality and originality guaranteed, made entirely by hand. You can take a look at the website before going to the shop. A nice address!

When Essaouira puts itself on African time, it gives Maridadi, the first shop dedicated to craft products from some West African countries. A shop full of colors and wax, clothing for adults and children. The patterns are original and the cuts efficient for these pieces sewn locally. Also nice light decorations, original jewellery made from recycled materials and many other creations. The prices of the clothes are acceptable for one last holiday madness. To be discovered!

A boutique of traditional, custom-made clothing or clothing. A well-known and friendly Seamstress. The ideal place to order traditional Moroccan clothes.

An interesting boutique for girls, especially with many brands of dégriffées clothing. Good plan!

Situated halfway between the medina and the city centre, this small souk is the right one: we love its charm, its colours and the variety of choices! To get there, go down Holland Avenue, via the Dawliz Complex, then arrive at the end of the street, turn right.

"Calle de Mexico" as Arielle Dombasle affectionately calls it, where she likes to sip a fruit juice in the summer when she is on vacation in Tangier, is the most lively street in the city center. It starts behind the Place de France and goes down to the fabric market (not to be confused with the weavers' market) via Avenue M'salah. Numerous galleries(kisariya) line this street and house stores selling clothes, cosmetics, trinkets and jewelry. You can also find passementerie and silks at good prices.

Isabelle is a ready-to-wear designer and, with her son Pierre-Henry, heads the brand "Topolina". Their workshop is in Tangier and their store in Marrakech. Since 2015, the Tangiers have also had their store on the Kasbah square next to the Morocco Club. This colorful brand, a bit eccentric, is off the beaten track. The pretty classic and flared cuts gain in craziness with prints sometimes found from Nouakchott to Dakar. The materials used are of good quality and the pieces are very elegant. Friendly welcome.

The small street from Dar el Bacha that runs into the souks is lined with tiny designer stores. Laly is one of the lucky ones who deserve a visit. Badra has taken up the challenge of creating her own design made of contemporary clothes with a delicate but perceptible oriental touch. Unique embroidery, inserts, everything is handmade on site and we would love to fall for a patterned kimono or a long dress. If you don't have enough room in your suitcase, you can always buy them online.

The Owl Marrakech boutique offers a selection of fashion accessories and provides in-store shopping, in-store collection and delivery services. However, please note that during the Eid al-Adha period, opening times may be subject to change.