2025
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Pure Lapland: authentic, natural excursions such as huskies and the Northern Lights in Lapland, all year round in Rovaniemi.
Pure Lapland is a local, family-run business based in Rovaniemi, committed to nature and animal welfare. It offers authentic experiences all year round: dog sledding, snowmobiling, aurora hunting, ice fishing, canoeing under the midnight sun, quad biking... All activities are supervised by passionate guides, concerned with safety and the environment. For each visitor, a tree is planted. Located at the Metsähirvas Hotel, Pure Lapland is an excellent starting point for exploring the Arctic.
Did you know? This review was written by our professional authors.
Further information
Opening time and information on PURE LAPLAND
Activities from €108 (ice fishing); dog sledding €189. Year-round. See website.
Owner's Message
Pure Lapland is a family-run company offering small-group and private adventures year-round. Would you prefer to feel the adrenaline rush while riding a snowmobile or a quad bike, get cuddly with huskies, or embrace the serenity of Lappish nature by ice fishing or canoeing? We got it all covered!
Pure Lapland is about clean nature, authentic experiences and genuine atmosphere. We are passionate about sharing the Arctic lifestyle with our guests! Our safari office and husky kennel with real Siberian huskies are located 18 kilometres away from the city centre and other tour companies, ensuring you an exclusive experience.
We aim to provide experiences with safety, quality and sustainability at the forefront. The well-being of nature and animals are our main priorities. Towards every customer we commit to plant a tree.
Welcome to enjoy a Pure Lapland experience!
Our offers and services
HUSKY MUSHING (SMALL GROUP)
For hundreds of years dog sleds have moved people around in the Arctic. Hunters, seal hunters, fishermen and later also the post office, police and border guards used this form of transportation, since it was reliable also in difficult conditions. At this joyful escapade you get to drive your own husky sled in the pristine forests. By the open fire, Finnish treats and stories about the charming huskies fill your day with laughter and joy. I bet that after you have met our huskies you will not be surprised why they are one of the most loved animals of the north!
Before the departure, our guide will give you instructions on how to control the sled. Are you ready to adventure?
Activity duration: 2,5 hours
What is included: Thermal clothing (overalls, winter boots, gloves, hat, and wool socks), guidance in English/Finnish and self-driven husky safari (about 7-10 km)
Available:
- Daily at 9:00, 10:30, 12:30 + 14:00 (1.12.-11.1., depending on the snow situation)
- Daily at 10:30, 12:30 + 14:00 (12.1.-31.3., depending on the snow situation)
Price: 189€ / adult, 149€ / child (4 to 12 years). Solo driver + 70€ extra / adult.
Transfer: 50€ / reservation.
Duration including transfers: 3,5 hours
Minimum participant number 2 persons, maximum 8. Please be ready about 10 minutes prior to your scheduled pick up time, thank you!
Pick-up points: Husky Park + Glass Resort at around 8:30, 10:00, 12:00 + 13:30, Hostel Café Koti at around 8:40, 10:10, 12:10 + 13:40
Meeting point: Hotel Metsähirvas at 9:00, 10:30, 12:30 + 14:00
Depending on the conditions, distance and driving-mode can be adjusted to prioritize the safety of both customers and dogs.
Who are we?
Pure Lapland is about clean nature, authentic experiences, and genuine atmosphere. The well being of nature and the animals are our number one priority. By taking care of these, we are able to offer travelers authentic and ethical experiences in the Pure Lapland ambiance year-round. We’ve the perfect activities for you to getaway on a holiday from everyday life! Check out our bucket list.
Towards every customer we commit on planting a tree to compensate the carbon footprint. We aim on becoming a company providing genuine and safe experiences for your holidays, assured by our professional, skilled guides. We offer safaris in every season year-round: winter, spring, summer and autumn! Welcome to enjoy pure amazing experiences!
THRILLING SNOWMOBILE SAFARI (SMALL GROUP)
This safari takes you for an intimate, action-packed adventure with snowmobiles over a beautiful frozen river and into a pristine forest, 30 km away from the city of Rovaniemi and other tour groups. Feel the fresh air in the snowy, untouched nature with a view far to the horizon. During the safari, you get to make stops in the snowy surroundings and take pictures to save the memories forever!
Before the departure, our guide gives you instructions on driving the snowmobile, so no previous experience needed! Driving a snowmobile is easy to learn but requires a valid driver’s license from everyone hopping to the driver’s seat.
Program duration: 2,5 hours
What is included: Thermal clothing (overalls, winter boots, gloves, wool socks, balaclava), guidance in English/Finnish, snowmobile equipment, traffic insurance (maximum personal liability €1000), snacks
Available: Daily at 9:00 and 12:30 (1.12. - 31.3., depending on the snow situation).
Price: 149€ / adult and 94€ / child (4 to 12 years). Solo driver + 50€ extra / adult.
Please take a valid driver’s license with you. Child’s price entitles to a seat in a sled pulled by the guide’s snowmobile. Children over 140 cm in height are allowed to sit on the snowmobile behind an adult, when paying the adult price. Minimum participant number 2 people, maximum 10. Please be ready about 10 minutes prior to your scheduled pickup time.
Transfer: 50€ / reservation.
Duration including transfers: 3,5 hours
Pick-up points: Husky Park + Glass Resort at around 8:30 + 12:00, Hostel Café Koti at around 8:40 + 12:10.
Meeting point: Hotel Metsähirvas at 9:00 + 12:30
Depending on the conditions, the route can be adjusted to prioritize safety.
Who are we?
Pure Lapland is about clean nature, authentic experiences, and genuine atmosphere. The well being of nature and the animals are our number one priority. By taking care of these, we are able to offer travelers authentic and ethical experiences in the Pure Lapland ambiance year-round. We’ve the perfect activities for you to getaway on a holiday from everyday life! Check out our bucket list.
Towards every customer we commit on planting a tree to compensate the carbon footprint. We aim on becoming a company providing genuine and safe experiences for your holidays, assured by our professional, skilled guides. We offer safaris in every season year-round: winter, spring, summer and autumn! Welcome to enjoy pure amazing experiences!
Members' reviews on PURE LAPLAND
The ratings and reviews below reflect the subjective opinions of members and not the opinion of The Little Witty.
La promenade en traîneau avec les huskys a également été un moment fort ! Les chiens sont incroyablement confiants et câlins, et nourrir les chiots a été une expérience particulière que nous n'oublierons pas de sitôt.
Le soir, la visite des aurores boréales avec différents points de vue était également formidable. Notre guide Alex a beaucoup enrichi la visite par ses connaissances des étoiles, des forêts, des animaux et des environs.
Dans l'ensemble, tout était parfaitement organisé, les guides étaient sympathiques et compétents, et les expériences dans la nature étaient tout simplement magiques. Nous recommandons vivement Pure Lapland !
5 étoiles sur 5 !
Tout d'abord, il y a eu beaucoup de confusion au sujet du point de rencontre et nous avons eu l'impression qu'ils n'étaient pas très professionnels. Mais il n'y a pas eu de gros problèmes jusqu'ici.
Juste avant de commencer la visite, ils ont dû nous séparer et mettre la moitié d'entre nous avec un autre groupe de 4 personnes, ce qui est déjà très bizarre. Et quand nous avons demandé à être tous dans le même tour, ils ont commencé à nous crier dessus. L'un d'entre eux était très agressif, ce qui est très bizarre de la part d'un Finlandais.
Ok, pas de problème encore une fois, certains d'entre nous sont restés à attendre, nous avons fait un tour pour voir les huskies, la dame était très gentille (c'est la seule raison pour laquelle je donne 2 étoiles et pas 1).
Quand mon tour est arrivé, ça a bien commencé, mais j'ai vite remarqué que les huskies étaient très fatigués et qu'ils ne pouvaient plus courir, j'ai littéralement dû courir avec eux. Ils étaient tellement fatigués du premier tour qu'ils ne les avaient pas changés, et ils n'étaient que 5 alors que dans beaucoup d'autres excursions ils sont souvent 6, 7 et même 10. C'est triste, sachant qu'ils ont plus de 100 huskies. De plus, ils ne se soucient pas du poids des personnes, ce qui est important pour savoir combien de huskies ils doivent mettre.
Dans l'ensemble, je ne recommande pas cet établissement. Il y en a d'autres bien meilleurs, et pour le même prix.
J'aurais pu leur attribuer une note plus élevée.