LIVE FESTIVAL

The Krakow Live Festival was born of Coca-Cola's sponsorship from the UK in 2006. Then called the Coca Festival, it brought together major rock-pop personalities and quickly became a recognized international festival across the Channel. The industrial group withdrew from the event in 2013, and the torch was taken up by the city, which took the opportunity to add alternative music to the program. Recent editions have featured Jay-Z, Rihanna, Die Antwoord, Kendrick Lamar, 30 Seconds to Mars, Muse, The Chemical Brothers, 50 Cent and Snoop Dogg.