DEPARTAMENTO DE TURISMO, MUNICIPALIDAD DE LA SERENA
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La Serena is a city brimming with tourist activities. The recently formed Consejo Comunal de Turismo is working to promote tourism in the region. Members of the council, drawn from local universities, tourism associations and gremios, met to discuss their ideas and projects. The town's mayor, Roberto Jacob, welcomed the initiative and stressed the importance of collaboration between tourism players. The Universities of La Serena and Central offered their support by providing studies and statistical data to aid planning and research in the field of tourism. Board members also expressed their desire to promote the image of Gabriela Mistral, the famous Chilean poetess, and to preserve the city's historical heritage. Projects to improve the Avenue de la Mer, La Serena's main tourist attraction, were also discussed. Finally, the city also offers a variety of cultural events, such as concerts and shows, to entertain visitors.