AURORE MARKET

Thomas, Roman, Vincent and Hicham are classmates. The four young men went through the European School of Internet Professions in Paris, before creating, following their diploma, Aurore Market. This company, whose head office is located at the Pôle économique d'Espalion and the warehouses in Bozouls, offers more than 3,000 references of organic and solidarity products - groceries, household products, hygiene, beauty, baby - on its website. The innovation of their concept is based on two things: the prices, drawn at the lowest possible price, which are 25 to 50% cheaper than in organic stores; and the social dimension of the project. For each paid membership to the platform, the four young entrepreneurs offer a subscription to a modest family, with the ambition of making organic farming accessible to as many people as possible. The other strength of Aurore Market is also its community. On the company's Facebook page, the Altern'autes, as they call themselves - there are just over 2,700 of them - are raising their desire to find a particular product in the catalogue, as well as the bugs that could impact the operation of the online store.