We are pleased to find the US brand Benefit exclusive to Sephora. Created in 1976 in San Francisco by the binoculars Jean and Jane Ford, the brand is designed to be fun and innovative for an instant beauty effect. The philosophy of the mark is simple: " Humor is the best of cosmetics. " Thus, at Benefit, everything is done to make makeup and beauty care a children's game. This is also how the Brow Bar concept was born, a brow bar where we bickered our eyebrows in a few minutes to give the face several years of youth and reveal the personality of each. On the menu: hair stripping of eyebrows or wax, and coloring. This is done in good mood thanks to a trained pro with hair removal techniques and the Benefit range.