ALTEARAH
Organic beauty care
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Altearah is a cosmetic brand that is out of the ordinary. Created in 2000, it is now managed by Gaël Briez who took over the project initiated by his father and his partners. The concept: it is about beauty care and not simple cosmetics, whose use must provoke a synergy with their wearer. A range of 14 colours has been developed and each of them refers to a different "state of being" such as "vitality", "serenity", "creativity", "confidence", "tenderness", or "repair", to name a few.
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