LE BOTTIN DU MIF

Since November 2012, the MIF Directory team - formerly the Citizen & Responsible Association - has been dedicated to promoting Made in France with the general public and accompanying companies in developing their reputation, sales and network. The origin of the case dates back to 2012. First of all, it is an association founded by Mathieu Decroix and Noémie Audouze aimed at providing concrete answers to those who want to consume French. In two years of volunteer activity at the service of the Made in France consumers and entrepreneurs, the association quickly became a reference of the sector. Faced with the excitement generated - more than 12,000 fans and 4,000 subscribers to the newsletter - Mathieu transformed the association into a company in February 2015. In order to offer a complete showcase of Made in France to consumers, the referencing in the directory is free for all manufacturers. For those who wish, 4 subscription forms are also offered. MIF's Bottin is the only one to offer, with the help of its 5 partners, a complete offer adapted to the challenges of Made in France. advice, web, media, lounges, sales in store and at home… A unique expertise. To appear in the MIF Directory, companies must show white paws: the share of value added created in France of their products must be at least 70%. Moreover, the stage giving the product its main characteristic must also have been realized in France. The MIF Directory offers an approach that values national companies, minimizes the carbon effect and should of course interest French eco-consumers and even tourists who are concerned about authenticity…