YOHJI YAMAMOTO

In 1960, Yohji Yamamoto wanted to destroy fashion, and today he is the master. In 1982, during his first Parisian parade, he made his little revolution in the fashion world by creating a beggar style, vêtements garments, torn, close to emptiness. Then he returned to a more Western style, while retaining his Japanese artistic sensibility. He is therefore distinguished by his incredible propensity to rethink cuts, innovate them… His work on the latter offers a new perception of the body. He works his models directly in the final fabric, which justifies the high rates of his creations, but above all allows to respect a concept dear to Japanese couturier  : my space or space, freedom. The other thread in the creations of YY is the colour, the black that he loves so much and that he is not infinite by taking the opposite of his perfect opposite, the white. Its latest collections are both romantic, divided and marginalized by the choice of materials. Remember the incredible costumes of Takeshi Kitano's doll Dolls. YY is a reference to Japan, a half-god, an ideal of freedom in a country where businessmen appear to have been all dressed by the same suit. YY embodies a modern, non-conventional Japan. And it's not close to stopping. At 69, the designer has not yet found a successor. Still so beautiful collections in perspective… This dazzling flagship for women and man was designed by the English architect Sophie Hicks, and presents himself as a white box. From the street, the interior of the boutique is preserved by shoji shoji. Superb development of the creator's universe!