Fashion stores Sierra

In front of the Las Conceptas museum, you will find a pretty shop that you cannot miss, installed in a colonial house painted in pale pink. You will find all types of Panama hats. From the cheap souvenir panama to the superfino panama, whose prices can reach a thousand dollars. A quality paja toquilla hat can take several months to make, which explains the sometimes astronomical prices of these world-famous headwear. Don't hesitate to bargain a little.

For generations, the Ortega family has been dedicated exclusively to the production and export of the legendary Ecuadorian Panama hat. Alicia is now at the helm of the company. In this factory, we show you and explain the different phases of production, from the preparation of the straw to the laying of the little fabric ribbon. All price ranges, from the most accessible to the highest, depending on the fineness, the manufacture and the originality of the model, influenced by the Parisian or New York fashion...