LOÏC RAISON

It would take a book to tell the dynasty. Before being a brand "Loïc Reason" is first the story of the Reason family, born at the beginning of the last century with Louis, the patriarch, the traveling grocer who launched a trading activity with farmers in the region in 1918. So the idea is developing: the cider he manufactures is delivered to grocery stores, restaurants and local cafés. He then became a travelling distiller on behalf of farmers while continuing to work his own apples. In 1934, Louis, his son, joined the company to which he took the reins in 1945, giving him the impetus of national development with the marketing of cider in bottle. With this innovative idea, the Cider de grew up under the brand name «Doma» with several bottling chains to respond to an ever larger clientele. In 1949, 30 000 bottles are packed every day and transported on the roads of Brittany. In the early 1960 s, "Doma" became "Reason." She will become "Loïc Reason" in 1983. " Loïc "for Louis in Breton. Here, know-how has been at work for 90 years. The manufacture, from the apple plantation to the selection of varieties, the collection of fruit, and pressing them up to their bottling, passes through the expert hands of women and men of the House, some present for over 40 years. A guarantee of confidence for this renowned cooperative that combines cider in all its forms, from soft to crude, stamped with the protected geographical indication (PGI) and the logo "Product in Brittany". The Cider and Raspberry, new 2014, just expanded the family. Damage: we are not visiting!