HOMERO ORTEGA & HIJOS

One of the most renowned sellers and producers of toquilla straw hats (the famous Panama hats). The family has been in business for five generations and uses only the best craftsmen selected from the Cuenca and Montecristi region. The selection is limited, but the hats are of high quality and the prices acceptable given the time it takes to make a genuine panama. In particular, you'll find the famous hats made in Cuenca, where the family business is headquartered.