FACTION

Sport

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The Faction Collective SA Chalet Les Hesperides, 18, rue de la Berarde, 1936Verbier, Switzerland

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2024

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• 2024

Bringing passion to reality: that is Faction's credo. The company is based in Switzerland but its origins on the side of Australia, where, in 2003, Tony McWilliam, designer and producer, after spending eight years studying the world's tracks without finding skis reflecting his state of mind and that of his comrades, find himself frustrated. In 2006, he joined Alex Hoyeen and founded a sports company based on design, quality and passion in Switzerland. The Faction name chosen for his company is a small unit opposed to a majority group. Faction offers skis for all types of slides and all sexes, with a colourful design. The brand also has a beautiful monoski, a wink to a discipline that loses a little sight…

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