LEADER PRICE
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2024
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2024
An essential teacher who has the famous culinary critic, who is fighting for good fresh products at fair prices. Moreover, these products bear the name of the brand. As a good player, Leader Price reserves discounts every week to its customers, as discounts from a certain purchase amount. Discount on the one hand, Leader Price also treats its image by developing lines comparable to those of its competitors: organic, kids, fine line, selection of regions… In order to heal an image that it wants qualitative, Leader Price has used to focus on the services of large poster heads to ensure its promotion. After Zinedine Zidane in the early 2000 s, it is the charismatic Jean-Pierre Crisp who defends the brand. On Metz, the brand has two stores.
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