IAB FRANCE
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IAB France (Interactive Advertising Bureau) is an association established in 1998 with a threefold mission: structure the communication market on the Internet, promote its use and optimize its efficiency. The IAB is, on the one hand, the service of advertisers and their consulting agencies to help them integrate the Internet effectively into their global marketing strategy and, on the other, to propose standards, examples of professional practices to new players integrating the media market over the Internet.
The IAB is also a network of experts serving other professional organizations, institutions and the media who wonder about the impact of this new economic development. IAB France is an independent entity, part of the international network of Interactive Advertising Bureau affiliates. IAB France has 130 member companies to date.
