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" Life is a beautiful sport " (Life is a wonderful sport), now proclaims the brand to the famous green crocodile. Originally created by René Lacoste, one of the French tennis musketeers who got with his team the Davis Cup in 1927, the eponymous clothing brand has since been associated with a chic and casual image. Its bee-framed shirts, small sleeves and different colours have made its fame. Since then Lacoste has declined a whole collection of high-quality clothing: shirts, t-shirts, miles, costumes, trousers, sneakers… always counterfeited, never equalled, the little green crocodile borrows the world of tennis, combining elegance and sportswear style. It now habille not only the gentlemen, but also the ladies, assuring with its contemporary cuts, a clientele of trendy olds. Children are not forgotten with a line specially dedicated to them. Accessories and perfumes, in the spirit of the brand, complement the assets of the famous crocodile. About, do you know where this symbol comes from? The tennis player said to his coach'if I win the match, you offer me this box (crocodile)! ", a journalist will resume in his columns "The young Lacoste did not win the suitcase in crocodile, but he fought like a crocodile". His nickname colle him so well that when he founded his ready-to-wear mark, Lacoste picked up this animal as an emblem, today one of the most recognizable logos in the world.
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