ETAM LINGERIE
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With Natalia Wear as a figurehead for the last few years, Etam has clearly demonstrated his desire to move in the field of clothing. For 1 year, the brand has completely redesigned the concept of its stores around the world (over 400 outlets!). More than clothing shops Etam wants a beauty corner: for example, the lingerie and ready-to-wear shops have been completely facelift and redesigned or are undergoing renovation. In that of the rue de Rennes, a more luminous, contemporary and warm space welcomes you: Wooden flooring, columns of clear wood, Scandinavian furniture years 50… On the ground floor, entirely dedicated to lingerie is the paradise of the modeuses with its wide choice of pajamas, nuisettes, bra, bathrobes, stripped and "its culottes", concept offering strings, boxers, petticoats of all colors, all forms… Swimwear is not forgotten, with a sexy or wise line for fine days. In the basement, the loan-to-wear was reinstated in a beautiful, brand new space. But the strong point of Etam Lingerie version 2015 is the range of maquillage makeup by brand. Nail polish, lip à, teint… a beauty bar is available with hostesses to pamper themselves! Fancy accessories and jewellery compètent the offer completely girly. Beware, the collections are renewed every 15 days!
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