BENSIMON
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The origin of this family mark dates back to the 1960 s. The small Parisian clothing imports second hand clothes from the US and the US army surplus. In the early 1980 s, one of the sons Bensimon had the idea of genius to dye different colours the white tennis that the shop just received in large quantities. The success is blowing and the mark launched. The relaxed basic style, but still class, is Affirme. The military surplus is peaceful, détourné, renovated to offer a moving mode. For a long time the brand has abandoned the clothes for creation, but Bensimon's flagship product remains the new colour tennis in each collection. The early yaw, next neighbour with his elastic sisters, ballerinas, baby, knot, rising… The small flowers have even appeared, Liberty version. Immediate success! The price climbs gently. In 2012: € 27 for the United States. A few more euros for flowering. If the Bensimon (which designates in modeuse language, tennis) are in very many shops and stores, the real fans of the mark go to Bensimon, rue des Franc-Bourgeois, to choose the dress, foot in the cape, which goes with their tennis collection that is here, of course, in the full collection. The home - Bensimon shop for the house - is 8 on the street.
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