The best concept stores Morocco

As soon as you enter this store, you feel the good vibes of Brigitte, the creator of this pretty concept-store. Passionate about decoration and beautiful materials, she has no equal in advising you, but especially in finding unique accessories for the house. Baskets, stoneware, dishes, paintings, carpets... all minimalist as its name indicates, but responding to a modern art of living and which would find its place in any kind of space. We come out of it with a desire to give some pep to our interior.

This industrial-style concept store/tea room, with its large glass roof and English-style furniture, offers a selection of top-of-the-range products ranging from argan oil to organic products, as well as tasteful decorative objects: mirrors, household linen or designer accessories... The boutique also organizes cooking workshops and tastings. Gourmet menu for snacks: delicious home-made pastries accompanied by detox fruit juices. Healthy lunch menu: light dishes, soups, quiches and salads.

Ali is known as the white wolf in Tangier. This shopkeeper has been selling quality Moroccan handicrafts for over 50 years. It's impossible not to drop into his store, where you'll find beautiful leather goods, including superb handbags, wallets and purses, as well as authentic handicrafts, including ceramics from Fez, household linen embroidered in Meknes, cosmetics based on argan oil and jewelry... Prices are displayed here, so you know right away what you're getting!

In this amazing concept-store, you will find three spaces: entering on the left, a vast choice of products to offer and to please yourself, accessories, decorative objects, stationery, dishes, cosmetics, jewelry... Just across the street, you will find clothing: colorful ethnic style, for women and men, but also unique leather bags. Finally, perched on the terrace, there is the restaurant with its panoramic view and its separate corners that invite you to relax. In short, three in one, to ensure you a good moment of shopping-relaxation. We validate.

The latest addition to the city since the inauguration of the famous M Avenue, this concept store is just one more of the boutiques we love. Why so much success? It's easy, you can find a lot of decorative objects, fashion accessories and designer clothes. We like to touch the silky fabrics of tunics or gandouras, smell the perfume of candles or try a unique necklace. Moroccan brands often appeal to artists who have the sensitivity and the sharp eye to perfect their style, why not you?

Design studio, boutique, showroom... this atypical place combines vintage pieces, unisex designer clothes, books and objects, and even antiques. We owe all these finds to Willem Smit, globe-trotter and inveterate bargain hunter, who brings back little treasures from the four corners of the world. Alpaca shawls sit happily alongside ceramics by Bouchra Boudoua... bags, perfumes, everything is beautifully presented. In short, just what you'd expect from a concept store, with a touch of originality. Step through the discreet door (with no sign) and let the charm work.