Fashion designers Morocco

Originally from Salé, Fadila El Gadi ended up making a name for herself on the catwalks in the world of haute couture. Her collections are a mix between ancestral tradition, luxury and comfort. It was when she crossed paths with Yves Saint-Laurent that she became the designer of the Majorelle boutique. Since then, her work and perseverance have made her brand a reference in elegance. After opening her first showroom in Rabat, she chose Marrakech, the city of her beginnings, to present her collections. The exceptional embroideries alone are worth a look!

Since the creation of her brand in 2009, Sarah Maj has proven herself. This young designer with a vivid imagination offers collections mixing Italian and Moroccan trends. Elegant creations in limited series in several colors with as flagship pieces maxidress and kimonos chic and comfortable. An address that is worth the detour, whether in the medina or in the second boutique that opened in the Guéliz district in the little street of the Old Marrakchis. If you miss them, there is still Milan.

While passing by the street of the Kasbah, go and have a look at the amazing designer store Rock da Kasbah run by Virginie and Alban, two French bargain hunters with a passion for clothes, antiques and music. You'll find beach bags, tee-shirts and sweatshirts that are cool and colorful and that take up the iconic symbols of Morocco. All the items sold are of very good quality and made in Tangier in the brand's workshop. You can also treat yourself to the "little cab" T-shirt, King Mohammed VI's favorite.

Since 2010, Au Fil de Tanger offers unique, original and very colorful creations. Marie Godinot, creator of the brand, draws her inspiration from the city of the Strait and works only with artisans of the medina. Embroiderers, passementiers, seamstresses, and coppersmiths combine their know-how with Marie's creativity to create household linens, women's, children's and men's clothing, and accessories in a subtle blend of materials, colors and influences. A nice address to make 100% handmade gifts. Friendly welcome.

Naima Zadi swears by upcycling and this is what she offers in her pretty store on the second floor overlooking the main avenue of the medina. You can find her original ready-to-wear creations for adults and children, but she can also design custom-made models. The workshop is overflowing with fabrics of different textures and cheerful colors. A few decorative objects and crafts complete her vision of sustainability. An opportunity to take home a small souvenir guaranteed 100% made in Essaouira.

Passionate about Moroccan craftsmanship, Ibtissam, a young designer, took up the challenge of launching her own brand, a success since there are now three addresses in Marrakech. The creator offers all kinds of products from the Marrakchi handicrafts that she customizes and revisits. Original creations: slippers, household linen, luxury leather goods... You can even order customised and personalised products! If you didn't have the time to do your shopping on site, Original Design also offers an online sales service

The small street from Dar el Bacha that runs into the souks is lined with tiny designer stores. Laly is one of the lucky ones who deserve a visit. Badra has taken up the challenge of creating her own design made of contemporary clothes with a delicate but perceptible oriental touch. Unique embroidery, inserts, everything is handmade on site and we would love to fall for a patterned kimono or a long dress. If you don't have enough room in your suitcase, you can always buy them online.