Why go dans le Tōhoku?

The good reasons to go dans le Tōhoku

Feeling spirituality

Dewa Sanzan, Hiraizumi, Shiogama... Marvel at remarkable sacred sites.

Slip into an onsen

Akiu, Ginzan or Nyūtō, these destinations awaken the traveler's senses.

A Japanese-style overnight stay

The ryokan are legion in Tōhoku, making for a timeless experience.

A 5-star welcome

The art of service combined with a safe destination... all you need for a pleasant stay.

A unique gastronomy

A host of tasty local specialities will take your taste buds on a journey.

Traditional arts and crafts

Magewappa, kokeshi, lacquer, nambu tekki... Japanese art reveals pure elegance.

Marvel at our natural surroundings

Tōhoku is packed with exceptional natural sites just waiting to amaze you.

A region of festivals

Some of the country's most famous and popular festivals take place in Tōhoku.

A sporting destination

Skiing in winter, stand-up paddling in summer, cycling in autumn... there's never a dull moment!

The art of taking your time

Far from the hustle and bustle, Tōhoku invites you to take the time to live!

Good to know when visiting le Tōhoku

Timetable Timetable

Opening times vary from establishment to establishment, but most museums and parks are open between 10am and 5pm. Weekends are often busier, especially for temporary exhibitions. Each venue has its own closing day, so check in advance. As for temples and shrines, they generally open at 8am and close around 4 or 5pm, except during festivals when opening times may be extended.

To be booked To be booked

For the time being, Tōhoku remains away from mass tourism, which means that museums and cultural sites can generally be visited without prior reservation. However, in the case of a highly anticipated temporary exhibition, it's best to check the institution's website or social networks for any access arrangements.

Smokers Smokers

Smoking is banned in the vast majority of public places.

Tourist traps Tourist traps

In museums, small boutiques or workshops, " do it yourself " is all the rage: kokeshi painting, paper making, wooden objects... Some activities are really worth the detour to discover Japanese craftsmanship in a different way. Others, on the other hand, may be a little expensive for the experience they offer. It's up to you to judge according to your desires and budget.

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Discover le Tōhoku

When we think of Japan, a multitude of images linked to our collective imagination come to mind: Buddhism, manga, samurai, sushi, prints or Zen... Yet behind these familiar images, the Archipelago reveals little-known territories with strong identities. Tōhoku, a vast region in northern Honshu, is one of the finest examples. Forested mountains, unspoilt villages, hot springs and ancestral festivals: here, tradition is lived daily, to the rhythm of the seasons. Harsh winters strengthen bonds, while summer festivities bring crowds together. Struck by the 2011 earthquake and tsunami, Tōhoku also embodies resilience. Today, the region offers travelers a sincere and serene face of the country, far from the clichés. To explore Tōhoku is to discover a cheerful, authentic and welcoming Japan. Here are a few keys to a better understanding of this fascinating country and region.

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