Known in the 1960s as the town of artists and dandies, Alassio was rediscovered at the end of the 19thcentury by English tourists, like many other coastal villages that have since become seaside resorts. In the Middle Ages, the first inhabitants of Alassio came down from the surrounding hills to the coast, to make a living from fishing in the fish-filled waters of the bay between Capo Santa Croce and Capo Mele. They began to build their colorful houses close to the shore, bordered by a sandy beach. Alassio enjoyed a long period of prosperity under Genoese influence. Then the English turned it into a fashionable holiday resort. During this period, the town was embellished with elegant Liberty-style buildings (Italian Art Nouveau), a number of grand hotels, a railway station and a tennis club. Even today, its villas and gardens recall the elegance of bygone days. In the town center, among the fishermen's houses, the caruggio, known as Budello, crosses the old urban core almost in its entire length. Crowded with stores of all kinds, you'll find it hard to get around on August evenings. Instead, opt for the seafront, the Passeggiata Italia, which runs along the romantic pontoon. Indeed, Alassio is one of the liveliest resorts on the coast in summer. Renowned for its extensive beach and the quality of its fine sand, it has earned the nickname "the pearl of the Riviera delle Palme".

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La ville d'Alassio. zm_photo - Fotolia
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