Seoul is not only the capital of South Korea, it's also a city that has established itself as one of East Asia's nerve centers. Gigantic and bustling, it is the symbol of a city in perpetual development, in search of a futuristic identity while preserving its distinctive culture. Many of the city's monuments are UNESCO World Heritage Sites, and for good reason! The city boasts one of the world's largest museums, as well as well-preserved districts dating back over 600 years. These buildings, witnesses to a rich and glorious past, are combined with high-tech and commercial activity. An osmosis of mixes and eras, surprising and seductive, Seoul remains accessible to all despite language and cultural barriers. Discover our 3 good reasons to go on vacation in Korea in 2024!
1- Seoul Tower
A must for a panoramic view of Seoul! Built in 1969 and recently renovated (in 2015), you can observe the gigantic Seoul from a height of 137.7 m! It's enough to make you dizzy! For gourmets, there's a revolving panoramic restaurant 243 m above the ground. While you're there, take a look at the old photos, a great way to compare the Seoul of today with the Seoul of yesteryear. If you're a fan of Korean soap operas, this place will surely remind you of the scenes where couples seal their love with padlocks on the tower's famous terrace. Our little extra during your visit: a tour of the toilets. Nicknamed "the toilet in the sky", the men's urinals are set against a huge tinted glass window! Book your n Seoul Tower observation ticket !
2- Cheonggyecheon
The start of your famous stroll begins at Cheonggye Square. This popular 6-km stretch of waterway is home to many points of interest: museums, art galleries, ancient palaces and more. Everything here is designed to calm your mind: plants, lighting, stones to cross the river - the atmosphere is Zen! It was only after lengthy redevelopment work that this place was finally able to see the light of day in 2005. In fact, an entire highway had to be dismantled in order to bring the river out! If you'd like to see every stage of this colossal project in action, visit the Cheonggyecheon Museum. During your walk, you can be accompanied by a guide specialized in cultural heritage. A great way to learn and get some fresh air at the same time!
3- Gyeongbokgung Palace
This palace has a rich history punctuated by tragic events. Destroyed many times, the " Palace of Radiant Happiness " was first built in 1394. Today, it is accessed through the Gwanghwamun Gate, "the gate of brilliant mutations". In the past, only the king could enter through this gate; other lower dignitaries had to pass through other gates. The palace is structured like a labyrinth, with numerous courtyards and pavilions. Some are magnificent for their structure and fine decoration, such as the throne hall, Geunjeongjeon. It's the largest ancient wooden hall in Korea. Another pavilion not to be missed is the Gyeonghoeru, literally translated as "the pavilion of the happy assembly". With its 48 pillars, it is also one of the largest in the country. Make the most of the experience by renting renting a hanbok (traditional Korean outfit) to visit the palace!
4- Seodaemun Prison
Many Koreans were imprisoned and executed here by the Japanese, including Yu Gwan-sun, Korea's Joan of Arc. Just out of high school, she played a key role in the Korean independence movement and was arrested by the Japanese and sentenced to 3 years' imprisonment. She died in Seodaemun prison as a result of torture. A veritable place of memory and history, this 1,800m2 prison was the largest in Korea. The museum features numerous reconstructions of the prison during the Japanese colonial era, including cells, torture rooms and execution sites. Immersive, it also features a monument to the dead, a permanent exhibition and a video room. An ideal place to immerse yourself in Korea's painful past.
5- Jongmy Shrine
Classified as a World Heritage Site by UNESCO in 1995, this is a breathtaking site. Built by King Taejo to house the tablets of his ancestors, the sanctuary was enlarged over the centuries. Joseon queens, kings and princes have been present here through the presence of the tablets, the last crowned head to enter being Prince Yi Un in 1972. Once a year, on the first Sunday in May, a ceremony is held to pay tribute to the ancestors. If you get the chance, be sure to attend! It's one of the rare occasions towitness a Confucian ritual and see all Koreans in traditional dress. In the square in front of the Jongmyo, you'll find elderly people enjoying themselves with board games or glasses of alcohol...
6- Changdeokgung Palace
This is undoubtedly one of Seoul's most beautiful palaces! Built in 1405 by a descendant of the Yi dynasty, in 1615 it became the principal residence of royalty. The grand Donhwamun Gate, said to date from 1609, is well worth a visit. As is Injeongjeon Hall, the throne room where the king received the people. The Seongjeongjeon Hall is another masterpiece, with its blue-green tiles. It is apparently the only building in Korea to have kept this particular roof in good condition despite the centuries. The other building worth a visit among this vast site is the Nakseonjae House, built in 1846 for the queens. They came here to mourn their husbands. The last queen to enter was Yunbi, who mourned here for 40 years.
7- The National Folk Museum of Korea
This museum is colossal. Its glass and granite structure can be seen from every vantage point in the city. Covering an area of 137,000m2, it is one of the largest museums in the world. Its collections are displayed in chronological order, and include such masterpieces as the 10-storey stone Pagoda. Its sheer size makes it a must-see! Measuring 13.5 m high, it was stolen by the Japanese and returned to Korea in 1918. Another majestic artefact is the gold crown from the Silla period, one of the oldest found in Gyeongju, and undoubtedly the most beautiful!
8- The village of Bukchon Hanok
While Seoul has developed at breakneck speed, erecting ultra-modern buildings, Bukchon's Hanok village has managed to preserve itself! This fashionable district has very distant origins. It was once home to the nobility of the Joseon dynasty. Some of the period houses with tiled roofs are still standing. Nowadays, it's a great place for shopping and strolling, with views over Seoul. The architecture of this district is an excellent way to immerse yourself in the lifestyle of 600 years ago. Situated between 2 royal palaces, it's the ideal place to recharge your batteries after a visit and pay less for an overnight stay in a guesthouse. Don't miss out on the village by booking your visit to Changdeokgung Palace and Hanok Village !
9- Dongdaemun Design Plaza cultural center
The latest addition to South Korea's capital. Designed by British architect Zaha Hadid, this architectural UFO was described by the New York Times as a "silver spaceship". And we have to admit, we understand why! With its curves, this building may seem at odds with its surroundings. But this feeling of disharmony disappears after a few minutes. Inside, there's everything: exhibitions, conference rooms, shopping arcades housing a host of multi-talented designers, and a concert hall. The little extra: a green roof! Whether you're a lover of contemporary architecture or not, this is a must-see, as it has become Seoul's signature building!
10- Leeum Samsung Museum
The Leeum Samsung Museum in Seoul is a jewel for art lovers. Founded by the Samsung Foundation in 2004, this prestigious museumharmoniously blends traditional Korean art with modern international art. With its varied exhibitions, it features both Eastern and Western works of art, ranging from antiques to contemporary works by local and international artists. This diverse museum is home to many national treasures designated by the Korean government. It's an enriching cultural experience, perfect for those looking to immerse themselves in Korean history and art, while discovering international artistic perspectives.
11- Lotte World
Lotte World in Seoul is a dream destination for families and thrill-seekers alike. It's the world's largest indoor theme park, with an outdoor area called 'Magic Island'. Flagship attractions include Gyro Drop, Gyro Swing and Comet Express, perfect for those seeking excitement. In addition to the rides, Lotte World offers an artificial island, shopping malls, a luxury hotel, a Korean folk museum, sports facilities, an aquarium, luxury boutiques, a water park and cinemas. It's a place where entertainment and adventure meet, ideal for an unforgettable day out with family or friends.
12- Myeongdong
Seoul's Myeongdong is the beating heart of shopping and gastronomy. It's the most famous district for discovering the latest trends in Korean fashion and skincare. With its lively streets, Myeongdong is packed with international stores and unique Korean brands. It's also the ideal place to sample Korean street food and discover a variety of restaurants offering Korean, Western and Japanese cuisine. As well as shopping, it's a vibrant place where the atmosphere is always festive, making every visit to Myeongdong memorable and full of discovery. Take advantage of your visit to see the show at the very popular Myeongdong Nanta Theater !
13- Bukhansan National Park
Bukhansan National Park, near central Seoul, is a haven for nature lovers. It's the most visited national park in Korea, famous for its majestic trees, clear rivers and fresh air. Whether you're a picnic lover or a keen hiker,Bukhansan has something for you. With well-marked trails, it offers spectacular views of the city from its peaks. It's the ideal place to escape the hustle and bustle of the city and enjoy a moment of relaxation in the heart of nature.
14- Starfield COEX Mall
Starfield COEX Mall in Seoul is more than just a mall: it's a unique shopping experience. As the world's largest underground shopping mall, it boasts a multitude of national and international boutiques to suit all tastes. In addition to shopping, COEX Mall also offers cultural spaces, a cinema, upscale restaurants and snack bars. With attractions such as an aquarium and the Kimchi Museum, it's a place where entertainment and cultural discovery come together. For shopaholics or those looking for a complete experience, COEX Mall is a must-see destination in Seoul.
15- Korean War Memorial
The Korean War Memorial is a place rich in history and emotion. Located on the former site of army headquarters, this museum takes you on a journey through Korea's military history. With touching exhibits and war relics, including fighter planes, tanks, artillery and naval weapons, it's an ideal place to understand the history of Korean conflict. The Memorial also features interactive exhibits, including 3D videos on the history of the wars. It's an informative and poignant place, perfect for those interested in the history and impact of the wars on Korea.
16- Hongdae district
Hongdae, located near Hongik University in Seoul, is a young and vibrant district, known for its art scene and nightlife. It's a meeting place for students and young creatives, where street art, live music and independent fashion boutiques abound. The area is packed with unique cafés, restaurants and bars, offering a diverse culinary experience. Hongdae is also famous for its clubs and lively nightlife, attracting a vibrant crowd. It's the ideal place for those who want to experience the energy and creativity of Korea's youth. Don't hesitate to take a Seoul Beauty Tour before you head off to party in Hongdae!
17- Korean universities
Korean universities in Seoul offer a unique blend of tradition and modernity. Ewha Women's University, for example, is Korea's largest women's university. It boasts an underground campus designed by a world-renowned architect. Nearby, Yonsei University is famous for its magnificent autumn foliage. These universities are not only places of learning, but also attractions for visitors, thanks to their impressive architecture and beautiful surroundings. They're perfect for a leisurely stroll, admiring the buildings and getting a feel for Seoul's young, dynamic atmosphere. Opt for a night tour of Seoul's hidden gems !
Discover other popular activities in Seoul:
When to go to Seoul?
The best time to visit Seoul is in spring (April) and autumn (September to November). Spring offers pleasant weather for hiking and cherry blossom viewing. Autumn, with its mild temperatures and low rainfall, offers spectacular scenery with its autumnal colors. Summer (July-August) is generally very hot and humid, and winter (December to mid-March), although cold, can be magical with historic sites under snow. However, avoid traveling during major Korean holidays such as Lunar New Year and Chuseok, as these periods can be crowded and expensive.
If you'd like to travel to Seoul, the PVT may be the ideal option for you! Check out our selection of the 10 best events in Asia, including the Seoul Lantern Festival!
What's the most beautiful city in South Korea?
- Seoul: the capital, a dynamic mix of modern and traditional, with its historic palaces, trendy districts and impressive skyline.
- Busan: famous for its beaches, mountains, temples and international film festival.
- Gyeongju: rich in history, often called the "museum without walls" with its UNESCO World Heritage sites.
- Jeonju: famous for its traditional Hanok village and cuisine.
Where to walk in Seoul?
- Hangang Park: Perfect for a stroll along the river, with bike paths and relaxation areas.
- Bukchon Hanok Village: offers a view of traditional Korean houses in a picturesque setting.
- Namsan Seoul Tower: Ideal for a panoramic view of the city.
Which district to visit in Seoul?
- Myeongdong : Famous for shopping and street food, ideal for fashion and beauty lovers.
- Hongdae: Vibrant and artistic, known for its nightlife and street performances.
- Insadong : A glimpse of traditional Korean culture, with art galleries and handicraft stores.
- Itaewon: A cosmopolitan district with a wide variety of international cuisines and bars.
- Gangnam: Known for its luxury boutiques, fine restaurants and modern atmosphere.
Where to stay in Seoul?
For a luxurious stay: Grand Hyatt Seoul
Located in the Yongsan-gu district, this 5-star hotel offers a luxurious experience with excellent facilities and services. Book your stay here!
For an original experience: Henn Na Hotel
This hotel holds a Guinness record for being the first hotel with robots on duty. You'll be greeted by robots at reception, and a mobile cylindrical robot takes care of room service. The rooms, though surprisingly normal, are equipped with the latest technology, offering a unique and modern experience. Book your stay here!
For value for money: Hotel Cappuccino
This industrial-chic hotel offers double rooms with dog beds and futuristic bunk rooms for up to four people. It offers a balance between a boutique hotel and a high-end hostel with practical, stylish rooms, laundry room, gym, bar and restaurant. Book your stay here!
If you're tempted by a vacation in Seoul, book your travel insurance here for a discount and leave with peace of mind! To simplify your stay, you can also buy a prepaid SIM card to use during your trip !
