Southern New York! At least that's how the 20 million inhabitants of this titanic Brazilian megalopolis call São Paulo, "Sampa" to those who are close to it. Brazil's economic and even cultural capital, no matter what its unfailing rival and neighbour Rio de Janeiro may say, it offers the traveller a wild experience: fashionable bars, Brazilian gourmet cuisine addresses, trendy designer boutiques, avant-garde galleries, a good hundred museums, trendy clubs and small festive and warm popular cafés... Unless you settle in town for a few months, it would be absurd to want to take a tour around it for a discovery! The São Paulo tourist guide offers orientation trails in this real urban jungle where contemporary tribes have their own neighbourhood, each with its own specific architecture and culture. From the cosmopolitan Centro of the city to the bobo bairros (districts) of Vila Madalena and Pinheiros, as well as the middle-class residential area of Vila Mariana and the more bourgeois ones of Itaim Bibi and Gardens in the south, the scale of São Paulo is impressive. However, since the good addresses are mainly located in the central and western parts of the city, where the neighbourhoods are greener and more airy, it is easy to find your bearings. São Paulo, a cultural centre of Brazil, is an ideal metropolis to approach the richness and striking contrasts of Brazil, where rich and poor, new and old, traditional and modern coexist. Bem vindo in the vibrant São Paulo!