2024

GALERIE AIDA

Bookshop
3/5
2 reviews

Located near the ramparts, this mini-bookstore-brocante, with its false airs of Ali Baba's cave, has some nice surprises in store for you. In the midst of the many ethnic objects, novels, cookbooks, beautiful books on Morocco, collections of Berber tales and jewellery (which Josef has been collecting for ages), you can rummage through the piles and perhaps discover - oh joy - a special book to accompany the afternoon on a sunny terrace. The tomcats (if they are still there) bring a warm note to the place.

Read more
2024

MINIMAL

Concept stores

As soon as you enter this store, you feel the good vibes of Brigitte, the creator of this pretty concept-store. Passionate about decoration and beautiful materials, she has no equal in advising you, but especially in finding unique accessories for the house. Baskets, stoneware, dishes, paintings, carpets... all minimalist as its name indicates, but responding to a modern art of living and which would find its place in any kind of space. We come out of it with a desire to give some pep to our interior.

Read more
2024

L'ATELIER CAFÉ BOUTIQUE

Concept stores

This industrial-style concept store/tea room, with its large glass roof and English-style furniture, offers a selection of top-of-the-range products ranging from argan oil to organic products, as well as tasteful decorative objects: mirrors, household linen or designer accessories... The boutique also organizes cooking workshops and tastings. Gourmet menu for snacks: delicious home-made pastries accompanied by detox fruit juices. Healthy lunch menu: light dishes, soups, quiches and salads.

Read more
2024

HIYA

Fashion designer

Naima Zadi swears by upcycling and this is what she offers in her pretty store on the second floor overlooking the main avenue of the medina. You can find her original ready-to-wear creations for adults and children, but she can also design custom-made models. The workshop is overflowing with fabrics of different textures and cheerful colors. A few decorative objects and crafts complete her vision of sustainability. An opportunity to take home a small souvenir guaranteed 100% made in Essaouira.

Read more
2024

LIBRAIRIE LA FIBULE

Bookshop

The advantage of a local bookstore is that you can get good advice from a competent professional, who is also an avid reader. This is what awaits you in this very small bookshop located near the main square and which has been open for more than 20 years. Small indeed, but well filled, with a very large choice of books on Morocco, but also novels and paperbacks of your favorite author, if you have forgotten him. You can also find postcards, stamps and small souvenir gadgets.

Read more
2024

MASHI MUSHKI

Gift ideas

The name of this store will make you learn some useful darija words since it means "no problem". Colorful hand-woven textiles, engravings, bags, jewelry, a nice selection of 100% local creations, recycled objects, small furniture... this is what this kind of atypical gallery-boutique offers. You should know that it actively participates in a social program and that part of its profits are donated to the charity Project 91 which organizes, among other things, training for young people.

Read more
2024

GIPSY SURFER

Board sports store

Essaouira is the ideal spot to discover the sports of gliding, surfing, windsurfing or kite. This sign, found in the heart of the medina, offers you quality equipment to fully enjoy your sports stay: wetsuits, boards and various accessories essential for the sea and the beach. She is the official dealer of several famous brands of boardsports. The brand also offers its own brand of clothing made entirely in Essaouira. Wide choice and novelties throughout the year.

Read more
2024

TRANSMUSIC

Music store

Imed welcomes you to his small music shop full of treasures: riata, karkabou, gembri or traditional Moroccan percussion decorated with Berber symbols and natural pigments, to name but a few. Here, we go through the history of Morocco and its crossbreeding by discovering these instruments. The luckiest ones will be able to listen to a live gnawa song played by Imed who shares his passion with generosity. If you want to learn how to make an instrument or to learn how to play it, Imed also organises workshops.

Read more
2024

MARIDADI

Fashion store

When Essaouira puts itself on African time, it gives Maridadi, the first shop dedicated to craft products from some West African countries. A shop full of colors and wax, clothing for adults and children. The patterns are original and the cuts efficient for these pieces sewn locally. Also nice light decorations, original jewellery made from recycled materials and many other creations. The prices of the clothes are acceptable for one last holiday madness. To be discovered!

Read more