ATANA STAY AL ASHKARA

Formatted for digital natives, playful, trendy and easy-going, this sister brand of the Atana chain offers convivial spaces built around a central lounge and its resto - a place to live, share and meet. We're off the beaten track, with the desert at our backs and the sea in front, on the edge of this untouched coastline that heads south and offers ideal conditions for adventure and kitesurfing, all Instagrammable experiences. The 44 rooms offer all the comforts of a good 3* hotel. Swimming pool, games room.