FACTORY AMOUAGE

Amouage is a luxury perfumery founded in 1983 at the request of Sultan Qaboos with the aim of reviving the Arab tradition of prestigious perfumes. It was by calling upon a famous French nose, Guy Robert, a perfumer in Grasse, that the first essence was created in 1984 under the name Amouage Gold. Today it is still as popular with the ladies as ever and remains one of the most expensive fragrances in a collection that now includes some forty fragrances. To discover this world of scents that is part of Omani heritage, there's nothing like a visit to the Factory. You're immediately struck by the building's elegance and the care taken in its decoration: outside, water flows into fountains adorned with white and gold mosaics; inside, you'll find the same layout with its arabisante notes as in the perfumer's boutiques. It's absolute chic! You're greeted in the factory hall where all the fragrances are displayed in their ornamental bottles. You can touch, smell and discover the compositions of the famous fragrances. Accompanied by a hostess, we then enter the Amouage corridors to observe the manufacturing process, the storage rooms, and the bottling. Anachronistic or the sign of a great House, the labeling is always done by hand... an astonishing particularity when we know that no less than 3,000 bottles are produced here every day! For the record, Amouage means waves in Arabic. Online purchase possible.