CBAO ATTIJARIWAFA BANK
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A leader in the Senegalese banking market, CBAO Senegal has a vast network of 87 branches throughout the country, as well as 3 branches in Burkina Faso, Niger and Benin. It offers a full range of banking services tailored to the needs of individuals, professionals, businesses and institutions. CBAO Senegal is also a major player in the country's market activities. In 2018, it pursued its development strategy by positioning itself as the benchmark bank for the Senegalese diaspora, focused on digital banking and a trusted partner for very small businesses (VSEs). To achieve this, CBAO has rethought its processes, distribution model and recruitment policy. A vast customer segmentation plan has been implemented to improve operational and commercial efficiency, as well as risk management.
