Charlieu's commercial vocation has always been based on the city's exceptionally rich heritage. The city centre has attracted many shops with about a hundred businesses today, which undoubtedly constitutes a sort of record for a city of 3,900 inhabitants. The commercial attractiveness of the city extends throughout the Charlieu area, but also to the south of the Brionnais region, together covering a catchment area of 27,000 inhabitants. The vast majority of shopkeepers are grouped together in a commercial union called "Ma Boutique", often held up as an example for its dynamism.

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