Exhibition dedicated to Leonetto Cappiello at the International Perfumery Museum
The Italian illustrator Leonetto Cappiello has distinguished himself brilliantly in the early days of poster advertising. In 1898, he moved to Paris and collaborated with newspapers, the Imprimeries Vercasson, then with the famous publisher Devambez. His posters such as Papier à cigarettes Job, Cachou Lajaunie and Dubonnet went round the world. He devoted a large part of his work to beauty and perfumery, where he magnified the female figure ...
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