A large food distribution chain, like a musketeer on a mission, has revolutionized the promotion and sale of "ugly" vegetables this year and all the national media have taken up the subject with a great deal of coverage. We adhere 100% to the principle, which, on reflection, should never have disappeared. Everybody knows that a calibrated tomato, raised out of the ground in a greenhouse, with an aerial suspension without soil and roots that plunge into a solution made of water and mineral elements (fertilizer), is totally devoid of flavour! It is certainly round and perfect in appearance, but does it bring what is expected of it? No. It is not picked ripe and will remain as it is, it is tasteless, watery and quite pale. Over the decades, mass distribution has led us to believe that it is the consumer who wants this and not the consumer. A crowd rushed out to fetch these ugly little ducks from the shelves, taking advantage of the much lower price per kg, and not at all devoid of taste qualities. And that's true of all fruits and vegetables. It may take a little longer to peel them to get around bumps, hollows, imperfections and skin meanders, but in the end you'll have the same finished product on your plate. The bottom line is that we generate fewer losses, because producers sell them instead of throwing them in the dumpster, and everyone in the chain saves money. We can't wait for this new impetus to take off and finally spread to all our productions. At the same time, it would be nice if these manufacturers could limit or eliminate the unnecessary bombast of packaging, and why not, for certain foodstuffs, move towards unit sales. This would make it possible to optimize the contents of our refrigerators, to throw away less food and, moreover, to save a few trees. Let's be aware that 25% of the food production, bought in the West, goes into the dustbin...without even benefiting the needy or charities! We, those "ugly" ones, we find them beautiful, so let's eat them!