The best concept stores Marrakech

In this amazing concept-store, you will find three spaces: entering on the left, a vast choice of products to offer and to please yourself, accessories, decorative objects, stationery, dishes, cosmetics, jewelry... Just across the street, you will find clothing: colorful ethnic style, for women and men, but also unique leather bags. Finally, perched on the terrace, there is the restaurant with its panoramic view and its separate corners that invite you to relax. In short, three in one, to ensure you a good moment of shopping-relaxation. We validate.

The latest addition to the city since the inauguration of the famous M Avenue, this concept store is just one more of the boutiques we love. Why so much success? It's easy, you can find a lot of decorative objects, fashion accessories and designer clothes. We like to touch the silky fabrics of tunics or gandouras, smell the perfume of candles or try a unique necklace. Moroccan brands often appeal to artists who have the sensitivity and the sharp eye to perfect their style, why not you?

Design studio, boutique, showroom... this atypical place combines vintage pieces, unisex designer clothes, books and objects, and even antiques. We owe all these finds to Willem Smit, globe-trotter and inveterate bargain hunter, who brings back little treasures from the four corners of the world. Alpaca shawls sit happily alongside ceramics by Bouchra Boudoua... bags, perfumes, everything is beautifully presented. In short, just what you'd expect from a concept store, with a touch of originality. Step through the discreet door (with no sign) and let the charm work.